This is Fred Ball for Zions Bank, speaking on business.

In my time hosting "Speaking on Business" I have heard quite a variety of inspirational stories behind businesses. I love learning what encouraged someone to take the plunge and launch their own company. I was quite touched after my recent visit with Natalie Jensen about her business So Cupcake, which was inspired by her daughter Celina Wollsieffer, who has cerebral palsy.

About a year ago Celina became quite interested in watching the cooking channel. When the Make-A-Wish Foundation offered to grant a wish for Celina, she chose to go to New York to see Emerile the Chef, whose show was one of her favorites to watch. Celina loved every minute of the trip, especially the delicious cupcakes the family ate while in the city.

After the family's return to Utah, Natalie decided she wanted to do something different. She started making cupcakes in the family's home to sell to friends and family. However, the small business grew so quickly that Natalie started looking for a new location. She and her husband Kevin, who had joined her in the business at that point, opened the doors on So Cupcake last February.

So Cupcake sells a wide variety of delectable cupcakes, coffee, tea and hot cocoa. Some of the most popular cupcake flavors include the red velvet, carrot cake and vanilla cake. Celina's favorite is So Attached Oreo, a reflection of her favorite expression of being "so attached" to someone. Natalie says the business can also provide specialty birthday cake flavoring and frosting.

Sometimes people get the mistaken impression that Celina's disability makes it impossible for her to do things, but Natalie says this isn't correct. Celina is a bright and happy 8-year-old, and So Cupcake provides a place for her to express herself. She hopes customers can leave the shop happy not only from the delicious treats but also from their interaction with the child who inspired the business.

For Zions Bank, I'm Fred Ball. I'm speaking on business.