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INTERNATIONAL TRADE AND BUSINESS CONFERENCE

April 28, 2008

This is Fred Ball for Zions Bank, speaking on business.

We truly live in a global economy. Did you know that more than 2,100 Utah companies export their goods internationally? In fact, the state's exports exceeded $7.8 billion last year.

Recognizing the need for local businesses to think globally, Zions Bank sponsors an annual International Trade and Business Conference. Like those of the past, the upcoming seventh annual conference will offer great advice about international trade, exporting/importing and the possibility of expansion into foreign markets.

John Winston Howard, who served as prime minister of Australia from 1996 to 2007, will be the featured speaker for the conference, held on May 20 at Salt Lake City's Downtown Marriott. He will share his vision for the international economic future.

During Howard's period in office, Australia experienced economic growth averaging 3.6 percent per year. In the face of criticism from many, he initiated unprecedented efforts to broker a free-trade agreement with China, paving the way for China's willingness to participate in a free market. Today, China is Australia's largest export market.

Business executives and entrepreneurs who attend the conference will learn about opportunities for expansion in dynamic foreign markets. Other presenters will include Christopher Padilla, U.S. under secretary for international trade, and other experts in global trade and business. Zions Bank will also honor a Utah company with the "Global Pacesetter" award for demonstrating international success.

Zions Bank's annual conference brings together some of the top minds in international business and provides a great networking opportunity for those who are just starting to think globally.

The International Trade and Business Conference will take place from 8:15 a.m. to 1:30 p.m. on Tuesday, May 20. For conference information and to register, go online to www.tradeconference.zionsbank.com or call 801-844-8573.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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