This is Fred Ball for Zions Bank, speaking on business.

There's nothing quite like the experience of having a new baby. I remember very clearly what it was like to bring home each of my four daughters after they were born, and I will cherish that memory forever! Along with the birth of a child comes a variety of baby items you must purchase. One Logan company is ready to provide essential baby transport products.

It all started ten years ago after Jeremy White and his wife had their first child. They received a product called bundleme, a soft fabric-lined carrier that can be placed in strollers or car seats to keep a new baby snug and warm. Jeremy was fascinated with the product and soon discovered others were too. He began to see the possibilities of marketing it, especially after he contacted the original creator of bundleme.

With bundleme as the primary product, Jeremy launched JJ Cole Collections in 1998. In the last ten years, the small company has grown to sell more than 100 different baby transport items from pacifier pods to diaper bag systems to infant head supports. Jeremy tells me JJ Cole's products are now distributed in more than 2,500 stores nationwide including Babies R Us and Babinski's. The company has found great success advertising in national publications such as American Baby and Fit Pregnancy.

One of JJ Cole's strengths is its youthful employees' energy and zeal. Bundleme is still the top-selling product. The pacifier pod, a small pouch easily attached to diaper bags, belt loops or purses to help parents keep track of their baby's pacifier, is another popular item. The system diaper bag which includes a changing pad, pacifier pod and bottle carrier, is also in high demand.

Jeremy hopes to see JJ Cole Collections continue to improve and become more competitive every year. Although some products are currently sold in other countries, he hopes to see the company's international presence increase.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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